My Work — PM5 Media

// Portfolio

MY WORK.

Real campaigns. Real numbers. Every case study is backed by official Instagram analytics.

LIT — 885K Reach Zach Top — 223K Views Jelly IV — 500K Views Underware — 30K→45K

// Organic Viral · @thebeerforall

LIT — "My Own Worst Enemy"

ORGANIC · ZERO PAID SPEND

885K

ACCOUNTS REACHED

972K

TOTAL VIEWS

136K

LIKES

91.9K

The Wildest Stat

99% NON-FOLLOWER REACH

Almost the entire reach came from outside the existing audience.

// LIT Commented

LIT

@litbandofficial ✓

SAME 😂

No outreach. No deal. They found it.

// Paid Campaign · Firebird Music

Zach Top — "Beer For Breakfast"

PAID PARTNERSHIP · MUSIC PROMOTION

223K

VIEWS

13K

LIKES

2.6K

81%

NON-FOLLOWER

Total Watch Time

18 DAYS, 20 HOURS

That's how long people spent watching this 14-second video.

// Paid Campaign · Native Integration

Jelly IV — Hangover Relief

PAID PARTNERSHIP · PRODUCT

500K

VIEWS

13.7K

LIKES

204

COMMENTS

92%

NON-FOLLOWER

// The Strategy

Instead of a typical ad, we built a meme featuring Coors, Monster, Newport, and ZYN — with Jelly IV slipped in. Looked organic. Spread like it too.

// Account Growth · Content Production

Underware — @underwar3

LOS ANGELES · VERIFIED ACCOUNT

+15K

FOLLOWERS GAINED

+50%

GROWTH RATE

3.1M

TOTAL VIEWS

3 MO

TIMEFRAME

// What We Did

Produced and posted content for Underware — a verified underground music brand based in Los Angeles. Grew their Instagram from 30K to 45K followers in under 3 months through reels, event coverage, and short-form video.

// Content We Made